Sabre innovations and widening the travel business

 For more than 40 years, Sabre has been developing innovations and transforming
the business of travel. From the original Sabre computer reservations system in the 1960s, to
advanced airline yield management systems in the 1980s, to leading travel web sites today,
Sabre technology has travelled through time, around the world, and has touched all points
of the travel industry.
Corporate Preview
In July of 1996, Sabre became a separate legal entity of AMR (parent company of
American Airlines), followed by a successful initial public offering in October in which
AMR released approximately 18% of its shares to be publicly traded. 

Sabre, represented
in 45 countries, is a leading provider of technology for the travel industry and provides
innovative products that enable travel commerce and services, and enhance airline/supplier
Headquartered in Southlake, Texas, Sabre connects more than 60,000 travel agency
locations around the world, providing content from approximately 400 airlines, 55,000 hotel
properties, 52 car rental companies, 9 cruise lines, 33 railroads, and 229 tour operators. In
addition to being one of the leading GDS companies, Sabre also provides a broad range of
products and services that enhance travel agency operations and their ability to serve the
Sabre-connected travel agencies use Sabre web- based technologies and low-fare
finding solutions to create new sales opportunities, drive operational efficiencies, and
improve customer service. Among the company’s recent innovations is Sabre Virtually There,
a personalized web site service that automatically gives travelers up-to-the-minute details
about itineraries, while also providing a wealth of information about their destinations.
Sabre owns, the industry’s leading online consumer travel web site. In 2001,’s 32 million members used the site, generating more than $300 million
in revenues. offers innovative technologies that help consumers find the
best air, car, hotel, and vacation reservations. Sabre also owns Get There, a provider of
web-based corporate travel procurement, including the purchase of air, hotel, car, and
meeting planning services. Customers include more than 800 leading corporations. (www.
SABRE Homepage 

- services
Services- Key capabilities of SABRE
This section of the case explains various services and solutions offered by the SABRE.
The key capabilities to cater their clients range from marketing activities to enterprise
operations Figure, Figure and Figure exhibits the key capabilities to offer customers
Sabre-Marketing & Planning key capabilities
The exhibit above (Figure) denotes the marketing and planning capabilities of Sabre
in the area of market analysis, Pricing, Revenue accounting, In-flight and catering and
Cargo Management.
Sabre- Customer Sales & Service key capabilities
The customer sales and service capabilities ( Figure) of the SABRE GDS are in the
area of reservation and ticketing, inventory and revenue optimisation, departure control
and self-service tools, Shopping and Merchandising, E-commerce and customer Data and
Sabre- Enterprise Operations Key capabilities
The SABRE also owns enterprise capabilities that can support the clients and
customer in the area of Flight operations, Operation Control centre, Airport Operations,
Crew Management and Maintenance Routing.

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